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meet the retailer: Lorna Ruby, Exeter

The Times ‘Boutique of the Week’ July 2017 and popular Trouva independent store Lorna Ruby is based in Exeter city centre, nestled close to the Cathedral Green. The shop is co owned by Lorna and her husband, it boasts a beautiful collection of Scandi designed and inspired garments.

Lorna Ruby Devon

Spread across the two floors in store you can find laid back luxe items sourced from Samsoe and Samsoe, Selected Femme, Maison Labiche and Veja. You can also find jewellery from A Weathered Penny, candles from Hobo Soy Candles and organic face oils from Botanyblend.

Lorna Ruby Devon - Shop Image

“We buy carefully and responsibly from established and new brands. We have travelled all over Europe and Scandinavia visiting the key trade fairs in London, Copenhagen and Paris in order to hand-pick up and coming labels. We look for interesting pieces with emphasis on style and above all, wearability. We focus on adaptable daywear with that little extra something!”

You can visit Lorna Ruby online at www.lornaruby.com follow instagram @lornaruby or pop in and visit them at: 17 Catherine Street, Exeter EX1 1EU

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