On Black Friday, 24th November 2017 we are working for free! Some might say we’re ‘Doing a Patagonia’
We were so inspired by Patagonia giving all their profit to charity on Black Friday 2016 we made a pledge to do the same and are urging other sustainable, ethical brands to do so too!
We are proud to say that on Black Friday, 24th November 2017 we will be donating all of our profit from our online store to Surfers Against Sewage, a charity working to tackle the issues of ‘plastic polution’.
“Did you know pieces of plastic in the ocean will soon outnumber fish. They have, in the past few years, been recognised as one of the most pressing problems we face. Fish eat the plastic debris, mistaking it for food, and can choke or starve to death. The long-term effects are not yet understood, but we do know that plastic microparticles are now found in drinking water across the world, as well as throughout our oceans”
– Sir David Attenborough
As you probably know trees breathe in carbon dioxide and exhale oxygen, they are ‘the lungs of the earth’. The World Carfree Network, reports cars and trucks account for approximately 14 percent of global carbon emissions, while analysts attribute upwards of 15 percent to deforestation.
Deforestation impacts climate because when trees are cut down they release the carbon they are storing into the atmosphere, mixing with greenhouse gasses and contributing to global warming.
The Atlantic Forest in Brazil was once 130 million hectors of forest, it is now only 10% of that size. The area is considered a global hotspot, meaning it is one of the richest areas of biodiversity on the planet, yet one of the most threatened. It is home to more than 20,000 plant species, 990 bird species, 300 mammal species, and more than 900 reptiles, amphibians and fish.
Preserving what is left is a critical global conservation priority. To offset our carbon footprint and reduce deforestation, every time you buy from our website we plant a tree in the Atlantic Forest in Brazil.